Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
2010
SDU 004.7 [5352-8]
On loan from United Nations Library - Vienna, due 13. Mar 2026
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Items
Details
Title
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Imprint
Hoboken, NJ : Wiley, c2010.
Language
English
Description
[281] p. : col. ill. ; 20 x 25 cm.
ISBN
0470876417 (pbk.)
9780470876411 (pbk.)
9780470876411 (pbk.)
Summary
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Bibliography, etc. Note
Includes bibliographical references (p. 276).
Formatted Contents Note
1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.
Call number
SDU 004.7 B87 [5352-8] SDU
Record Appears in
Item Details
Location
SDU
Call Number
SDU 004.7 B87 [5352-8]